The following question is quite common among business owners. What pages should my website have? When developing your website, certain web pages must exist to ensure a good visitor experience and facilitate transactions.
1. The About Us or Company Page
The about page is where potential customers will go to learn more concerning your company. It’s where you should provide details about your brand’s vision, accomplishments, and key staff. A good about us page uses bold statements and lets the consumer know how the company can help.
Use the page to tell your brand story in a way that resonates with visitors. The copy should help potential customers emotionally connect with your brand. For example, you can share accomplishments that have positively impacted lives. Such information helps to humanize the business, provide context and meaning, making it more likely that prospects will become customers.
2. Contact Page
People need the right information to contact your business and communicate needs. Think of the contact page as a customer support tool that helps your company deliver top-notch service to visitors. Ensure anyone can easily locate key details like the phone number, email address, and physical location. If you have live chat software or allow customers to create support tickets, mention those on the page.
3. Products/Services Page
The product or service page should express your offerings and convince visitors to buy. If you offer physical goods, it should help convert casual visitors into frequent shoppers. If you provide services, the page should encourage prospects to initiate contact or inquire.
Good product or service pages are well designed, organized, and contain vital information, such as pricing. Further, focus on selling the benefits of your offerings, not the features. Consider the following tips.
- Use storytelling to emphasize benefits.
- Convey the specific pain points that your product or service solves.
- Pick one valuable emotion and aim to evoke it with the copy.
- Make the potential customer feel what it’s like to have the product or service.
- Take high-quality photos – for physical items, highlight multiple product angles, and include a zoom function.
- If applicable, use short videos to enhance the customer experience.
A web design agency can help ensure your brand hits all of the above points since these companies have an internal copywriting, design, and user experience team.
“Effective website design is your company’s chance to turn heads and make web traffic stop, look, read (content), view (video), and listen (audio).” – GreyBox Creative, a web design, and branding agency in NYC.
4. FAQ (frequently asked questions)
It’s common for prospects to have questions. The FAQ page will help address customer concerns through your website. You can answer every question that you think customers will want to know about, ensuring the page content is neatly organized. People can find answers to specific questions quickly when the page is well put together. For example, accordions with collapse and expand functions can reduce how much users scroll to access particular content.
An essential aspect of a website is its pricing page. That’s where prospects go to close the deal and become paying customers. It should have a welcoming feel and include the human element. For instance, you can use appropriate high-quality photos with smiling faces or add a client testimonial to the web page.
Your website is the most important part of your online presence, and without the right pages, you may miss out on revenue. Consider hiring a web design agency to develop your website since the company can address all of the necessary pages and more.